Privacy Policy

Last updated: 15 October 2026

This Privacy Policy explains how ALVI collects, uses and protects your personal information when you visit alvifashion.shop, place an order or contact us. ALVI is the data controller for the personal information described in this policy.

Who we are

ALVI, 44A Leeds Old Rd, Bradford BD3 8HU, United Kingdom.
Privacy contact: info@alvifashion.shop · +44 7477 491249

Information we collect

Contact and delivery details: your name, email address, phone number, billing address and delivery address.
Order information: the items you buy, order value, delivery method, returns and refunds.
Payment information: payment is processed securely by our payment providers. We receive confirmation of payment and limited details such as the payment method type and the last digits of a card, but we do not see or store your full card number.
Account information: if you create a customer account, the details you provide and your order history.
Communications: messages you send us through our contact form, by email, by phone or through our chat and messaging tools, including any order number you include.
Device and usage information: information collected automatically when you browse, such as your IP address, browser type, pages viewed and items added to your bag, collected through cookies and similar technologies.

How we use your information and our legal bases

To process and deliver your order, take payment, send order and dispatch emails, and handle returns and refunds. Legal basis: performance of our contract with you.
To answer your questions and provide customer support. Legal basis: our legitimate interest in responding to customers, or steps taken at your request before a contract.
To prevent fraud and keep our store secure. Legal basis: our legitimate interests and, where applicable, legal obligations.
To keep business and tax records. Legal basis: compliance with our legal obligations.
To run and improve our website, including essential cookies needed for your bag and checkout. Legal basis: our legitimate interests; non-essential cookies are used only where you consent, where consent is required.
To send marketing emails, only if you have opted in. Legal basis: your consent, which you can withdraw at any time using the unsubscribe link or by contacting us.

Who we share information with

We share personal information only where needed to run our store and serve you:

Shopify, which hosts our website, checkout, customer accounts and order system, and provides our customer messaging tools.
Payment providers: Shopify Payments for card payments and PayPal, which process payments under their own terms and privacy notices.
Delivery carriers and fulfilment partners, who receive your name, delivery address and, where needed, phone number or email to deliver your order and provide tracking.
Professional advisers and authorities, where required by law or to protect our legal rights.

We do not sell your personal information.

Shopify may also process information for its own purposes, such as security and fraud prevention, as described in the Shopify Consumer Privacy Policy.

Cookies

Our store uses cookies and similar technologies that are necessary for it to work, such as remembering what is in your bag and keeping checkout secure. Shopify may also use cookies to understand how the store is used. Where the law requires your consent for non-essential cookies, we will ask for it, and you can change your choices at any time. You can also control cookies through your browser settings, although blocking essential cookies may stop the store working properly.

International transfers

Some of our service providers, including Shopify and PayPal, may process information outside the United Kingdom. Where this happens, transfers are protected by appropriate safeguards, such as UK adequacy regulations or approved contractual clauses, including the UK International Data Transfer Agreement or Addendum.

How long we keep information

We keep order and transaction records for six years after the end of the financial year in which the order was placed, to meet tax and accounting requirements. Customer support messages are kept for as long as needed to resolve your query and handle any follow-up. Marketing preferences are kept until you unsubscribe or ask us to delete them. Account information is kept while your account is open.

How we protect information

We use reputable service providers with appropriate security measures, and limit access to personal information to what is necessary. No method of transmission over the internet is completely secure, so please avoid sending sensitive information, such as card details, by email.

Your rights

Under UK data protection law you have the right to:

ask for a copy of the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your information, where we do not need to keep it;
ask us to restrict or object to certain processing, including direct marketing;
ask for your information in a portable format;
withdraw consent at any time, where we rely on consent.

To make a request, email info@alvifashion.shop. We may need to confirm your identity before responding. We will respond within one month, or tell you if we need longer as permitted by law.

Children

Our store is intended for adults. We do not knowingly collect personal information from children.

Complaints

If you have a concern about how we use your information, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: ico.org.uk/make-a-complaint, telephone 0303 123 1113.